Minimum advertised price rules designed to protect the COCOJOJO brand and support authorized sellers.
(MAP) POLICY
1. Purpose
This Minimum Advertised Price ("MAP") Policy is adopted unilaterally by COCO JOJO LLC ("COCOJOJO," "Company," "we," "us," or "our") to protect the value, reputation, and goodwill of the COCOJOJO brand and to support authorized sellers who invest in marketing genuine COCOJOJO products. This Policy is not an agreement and does not require acceptance; it is a unilateral policy under which COCOJOJO independently decides whether to continue doing business with any reseller.
| UNILATERAL POLICY - NO AGREEMENT REQUIRED Consistent with United States v. Colgate & Co., 250 U.S. 300 (1919), this MAP Policy is a unilateral statement of the minimum prices at which COCOJOJO products may be advertised. COCOJOJO does not seek and will not accept any agreement from resellers regarding pricing. Resellers remain free to set their own actual resale prices; this Policy governs only ADVERTISED prices. COCOJOJO unilaterally reserves the right to cease doing business with any reseller that advertises below MAP. |
2. Scope
This Policy applies to all advertised prices for COCOJOJO-branded products across all channels, including websites, marketplaces, social media, search and display advertising, email, print, and any other public-facing advertisement. "Advertised price" includes the price displayed in any public advertisement, as well as the use of coupons, promo codes, bundling, free-shipping offers, or other devices that have the net effect of advertising a price below MAP.
3. MAP Pricing
The MAP for each product is established by COCOJOJO and communicated to resellers through official price lists, which may be updated at any time. The current MAP price list, as published by COCOJOJO, is incorporated by reference. MAP does not apply to the actual price at which a product is sold, only to the advertised price.
4. Permitted Exceptions
The following do not violate this Policy: (a) the actual transaction price charged to a customer; (b) prices advertised only behind a login, in a cart, or via "click to reveal price" mechanisms not visible in public advertising; (c) clearance of discontinued or damaged items expressly authorized in writing by COCOJOJO; and (d) any exception COCOJOJO authorizes in writing.
5. Enforcement
COCOJOJO independently and unilaterally monitors advertised prices. If COCOJOJO determines that a reseller has advertised below MAP, COCOJOJO may, in its sole discretion and without negotiation or agreement, take action up to and including: issuing a notice; suspending or terminating the reseller's account or authorized-seller status; refusing to accept future orders; and ceasing all sales to the reseller. COCOJOJO will make these decisions unilaterally.
6. No Agreement; No Waiver
Nothing in this Policy constitutes or shall be construed as an agreement, contract, or understanding regarding resale prices. COCOJOJO's sales representatives are not authorized to discuss, negotiate, or accept assurances regarding MAP compliance. Failure to enforce this Policy in any instance is not a waiver of COCOJOJO's right to enforce it in any other instance.
7. Governing Law
This Policy is governed by and shall be administered consistent with applicable United States antitrust law and California law. This Policy is related to, but independent of, the COCOJOJO Authorized Seller Policy and Wholesale Terms.
8. Contact Information
For MAP price lists or questions about this Policy:
| Company | COCO JOJO LLC |
| support@cocojojo.com | |
| Mailing Address | |
| Website | www.COCOJOJO.com |
2026 COCO JOJO LLC. All rights reserved.
