Minimum Advertised Price (MAP) Policy

(MAP) POLICY

1. Purpose

This Minimum Advertised Price ("MAP") Policy is adopted unilaterally by COCO JOJO LLC ("COCOJOJO," "Company," "we," "us," or "our") to protect the value, reputation, and goodwill of the COCOJOJO brand and to support authorized sellers who invest in marketing genuine COCOJOJO products. This Policy is not an agreement and does not require acceptance; it is a unilateral policy under which COCOJOJO independently decides whether to continue doing business with any reseller.

2. Scope

This Policy applies to all advertised prices for COCOJOJO-branded products across all channels, including websites, marketplaces, social media, search and display advertising, email, print, and any other public-facing advertisement. "Advertised price" includes the price displayed in any public advertisement, as well as the use of coupons, promo codes, bundling, free-shipping offers, or other devices that have the net effect of advertising a price below MAP.

3. MAP Pricing

The MAP for each product is established by COCOJOJO and communicated to resellers through official price lists, which may be updated at any time. The current MAP price list, as published by COCOJOJO, is incorporated by reference. MAP does not apply to the actual price at which a product is sold, only to the advertised price.

4. Permitted Exceptions

The following do not violate this Policy: (a) the actual transaction price charged to a customer; (b) prices advertised only behind a login, in a cart, or via "click to reveal price" mechanisms not visible in public advertising; (c) clearance of discontinued or damaged items expressly authorized in writing by COCOJOJO; and (d) any exception COCOJOJO authorizes in writing.

5. Enforcement

COCOJOJO independently and unilaterally monitors advertised prices. If COCOJOJO determines that a reseller has advertised below MAP, COCOJOJO may, in its sole discretion and without negotiation or agreement, take action up to and including: issuing a notice; suspending or terminating the reseller's account or authorized-seller status; refusing to accept future orders; and ceasing all sales to the reseller. COCOJOJO will make these decisions unilaterally.

6. No Agreement; No Waiver

Nothing in this Policy constitutes or shall be construed as an agreement, contract, or understanding regarding resale prices. COCOJOJO's sales representatives are not authorized to discuss, negotiate, or accept assurances regarding MAP compliance. Failure to enforce this Policy in any instance is not a waiver of COCOJOJO's right to enforce it in any other instance.

7. Governing Law

This Policy is governed by and shall be administered consistent with applicable United States antitrust law and California law. This Policy is related to, but independent of, the COCOJOJO Authorized Seller Policy and Wholesale Terms.

8. Contact Information

For MAP price lists or questions about this Policy:

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